In a time when unemployment is at record lows, and some of our competitors are laying off full-time staff, hiring part-time contract workers, selling their practices, or going out of business altogether, our offices are bustling, revenues are up, and business is booming! Our mission, simply stated, is to bring more success into the lives of everyone we touch. And that's what we do daily, weekly, monthly, yearly—as we have for more than 20 years.
Since 1978, we've worked for more than 225 corporate clients, and we've orchestrated remarkable career advancement for individuals . . . such as mid-to senior-level managers and executives, top professionals, consultants, and entrepreneurs. Our product line includes career counseling, management testing and assessment, 360-degree reviews, executive coaching, performance improvement, teambuilding, executive retention, and outplacement. Just that simple.
Ninety percent of our business is paid for by companies, ten percent by individuals. We don't actively seek individual clients; they come to us by referral. Many clients return repeatedly, as has Bob McElroy. He's establishing an Internet consulting practice now, but when we first met in 19—, I was working out of a 132 square foot bedroom in my house. My how times have changed!
CURRENT CLIENTS INCLUDE
The Birkman is like a blood test, x-ray, CT scan and MRI all rolled into one. It reports on managerial and organizational style, corporate adaptability, work motivation, usual behavior, underlying needs, stress behavior, 20 best and 10 worst job matches. It's incredibly efficient and accurate. It takes about 45 minutes to complete by paper, disk, or on the Internet. At only $695 for a 50-page report, The Birkman is so good I almost consider it malpractice not to use it.
360-Degree REVIEWS: FEEDBACK IN BLACK AND WHITE
Old-style performance review process where the boss reviews the subordinate can be biased and unfair. An alternative is the 360-degree model, where the candidate completes a questionnaire himself, then peers, boss, subordinates, customers, or vendors complete questionnaires. The data is tabulated confidentially, producing a report that measures 26 factors like leadership, energy, affability, dependability, and resilience.
Two current cases are revealing: one manager rated himself HIGHER than all his observers on 26 factors. Consultant Mary Ann Giancarli is improving his people skills. Another manager rated himself LOWER than all his observers. We're boosting his self-esteem, teaching him to manage his boss, and updating his computer skills. Performance improvement equals executive retention.
SOFT LANDING FOR PHYSICIANS
Half the U.S. hospitals have purchased physician practices in the last five years, and most of these practices are losing money. According to Ernst & Young's 1998 Physicians Benchmarking Survey, the average loss was $86,915 per doctor.
We've teamed up with Jerry Traeger and David Clay from Brooks/Dunn Medical Capital Management to solve this problem. Together, our companies offer financing to enable doctors to buy-back their practices and fund the start-up in a private setting. We also provide ongoing practice management. If a physician decides not to continue in private practice, or if they want to relocate or make a career shift, we'll guide them through the job market until they accept a satisfying job offer. This is a WIN/WIN for both doctors and hospitals—a "soft landing" for all.
FOOTNOTES
If you want to chat about careers, Birkmans, soft-landings for physicians, shopping at Park Meadows Mall, or anything else, we would welcome a call from you.
With season's blessings,

by William S. Frank
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